Bartolotta Rewards App
Bartolotta Rewards, is the guest loyalty program for the Bartolotta Restaurants. With it’s successful growth over the last decade, the next natural step was to launch an app to make it easier for guests to earn and receive rewards. Our marketing team worked together to take the existing guest loyalty platform to an easier, user-friendly, digital format to not only enhance the guest experience, but also streamline the reward redemption process for our staff. A new app also gave us the opportunity to launch new rewards for our guests to earn. We worked together to build the app wireframe and user experience. My role was to integrate all of these elements into a cohesive brand to be used in the app, print and digital communication introducing the new app and new reward offers. I lead the art direction and produced the graphics and photography to create a brand carried into the app, e-mail communication, web, staff training materials and printed promotions.
Illustrator, Photoshop, InDesign, Lightroom
